![]() She chose a flavor (raspberry lemonade) and wiggled the scent puck onto the bottle’s rubbery spout. I also took a bottle home and presented it to my partner without any context. Both visibly recoiled when sipping on their bottles for the first time. Adrienne chose a peach-flavored disc (which she said smelled closer to banana), and Julian picked blueberry. I asked my colleagues and fellow water bottle aficionados Adrienne So and Julian Chokkattu to also test the Air Up system. “You can stuff as much raspberry up your nose as you want, that's not going to make you taste raspberry.” ![]() “Smell changes taste, but taste isn't just whatever smell tells it,” Katz says. But while scent is a huge part of taste, it is not a replacement for it. In experiments, Katz says that changing the scent someone inhales while eating can change how they perceive the flavor, even if the stuff in their mouth is otherwise exactly the same. Retronasal olfaction can heavily influence how something tastes. When you drink through the straw, the otherwise flavorless water will be supplemented by the simultaneous smell hitting your nose, tricking your brain into “tasting” the flavor you’re smelling. Place one of Air Ups’s proprietary scent pucks over the top of the straw, slide it down, and fit it into the rubbery groove in the lid. You load the Air Up like so: Pour regular unflavored water into the bottle, then attach a silicone lid with a straw threaded through the middle and a circular indent running around the straw. “Taste and smell are so intimately connected that research in my lab suggests that we're making a mistake thinking of them as two separate systems,” Katz says.Īir Up is eager to play with that connection. He says the science Air Up cites is valid. ![]() It’s not technically true, but there is something to the idea, according to Donald Katz, a professor of psychology at Brandeis University in Massachusetts who researches the interplay between scent and taste. You may have heard the axiom that smell is 80 to 90 percent of taste. ![]() Photograph: Air UpĪir Up’s central shtick is its “patented Scentaste technology.” It’s based on a neurological phenomenon called retronasal olfaction, which refers to how scent affects the perception of taste in the back of the mouth. Diffuse it on the patio or by the pool to bring a vacation vibe home.A bottle with the scented discs. The ultimate mood-lift, Coconut & Peach Nectar brings a bright, cheerful energy to casual celebrations, from themed cocktail parties to long, lazy lunches. A soft rum undertone rounds out the blend. Fruity notes abound, including bright peach and pineapple, while coconut and vanilla cream add a sense of indulgence. To bring a sense of modernity to our retro cocktail inspiration, we played its rich gourmand character against fresher, lighter components. With Coconut & Peach Nectar, we set out to create a scent that captured the mood-boosting effect of a tropical holiday-the moment when the flight is behind you, the sea-salted breeze is ruffling your hair, and you take your first sip of a perfectly blended drink. Today, we’re going behind the scenes of the making of Coconut & Peach Nectar, an indulgent re-imagining of a piña colada. Inspired by the social spirit of summer, the fragrances in our Cocktail Collection are a refreshing seasonal update to your home-and the finishing touch for occasions of all kinds.
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